Stop Building Prototypes. Start Launching AI Products.

An 8-week live cohort for PMs who want to move beyond demos. You’ll design, build, and launch a real AI product — end to end. Course starts 24th Jan 2026.

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What youll walk away with

#1: Youll know what AI product to build and why

Most PMs get stuck at: “AI could help here… I think?”

You’ll leave with:

  • A clear AI use case that actually makes sense
  • Confidence in why AI is the right solution (or not)
  • The ability to say no to bad AI ideas — fast

This alone saves months of wasted work.

#2: You'll stop guessing if your AI is“good enough”

Most AI products fail quietly because no one knows:

Is this actually working?

You’ll learn:

  • How to define “good” for your AI product
  • Simple evals that catch failures early
  • How to make tradeoffs without chasing perfection

This is the difference between shipping and stalling forever.

#3: You'll design AI UX users actually trust

Good models still fail with bad UX.

You’ll walk away knowing:

  • How to design AI flows that feel reliable, not random
  • Where to add guardrails (and where not to)
  • How to explain AI behavior to users without killing trust

This is where most demos die in the real world.

#4: You'll know how to launch, not just build demos

Most PMs can build something.

Very few know how to:

  • Decide when it’s ready to launch
  • Roll it out safely
  • Learn from real usage instead of vibes

You’ll leave with a launch plan, not just a product.

#5: You'll have a real AI product story

By the end of the cohort, you won’t say:

“I took a course on AI.”

You’ll say:

“I built and launched an AI product.”

That gives you:

  • A portfolio-worthy project
  • A strong interview story
  • Credibility when you talk about AI at work

This compounds long after the course ends.

#6: You'll think like an AI PM — permanently

This is the biggest one.

You’ll start to naturally:

  • Spot good vs bad AI ideas
  • Ask better questions earlier
  • Avoid hype-driven decisions
  • Make calm tradeoffs under uncertainty

That mindset is what separates AI PMs from everyone else.

Bottom line

This cohort doesn’t make you learn AI. It makes you ship AI products (just like real AI PMs do)

Once you’ve done that once, everything changes.