I've managed multiple products where measuring impact was tough.
Mainly because the product metrics were not directly impacting business metrics (or revenue)And this stressed meI felt I had no way to show impact of my work.
But then I did this to find a way to show impact.
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I started creating simple logical math to convert product metrics into business metrics.
I transparently published the logical math, and (luckily) it made sense to everyone.
And that is it -- that is all you need to do every time you're in a similar situation.
Translate product metrics to business metrics in a way that:
- makes sense to everyone
- is logical
- is simple enough to understand and scale