Finally, You Can Be An Exceptional Product Manager

All you need is a structured way of learning. This product management basics and in-depth course will help you get there.

DOES THIS SOUND FAMILIAR?

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• You work hard and put in a crazy number of hours every day, yet you’re unable to create any business impact.
• You want to be an exceptional product manager but need to figure out how to make that happen.
• You’re sick of hearing that you must do “stakeholder management” well but don’t know what you’re doing wrong.
• You are creating a practical roadmap with the right priority, yet you need someone to support your plan.
• You have great ideas but need help getting in front of critical stakeholders, including leadership.
• You're trying to learn product management but are tired of the repetitive, generic advice. Now, you need someone to SHOW you what to do and how to do it correctly.

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If this sounds familiar, keep reading -- We got a solution for you.

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You must have tried learning product management basic concepts on your own -- by watching videos, reading tweets, articles, and "the best books on product management." “the best podcast on fundamental concepts of product management? 

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No need to worry now!

You've come to the right place—we’ll help clear up all your questions! Let’s start with Product Management Basics.

What Is Product Management?

Product management is all about taking an idea and turning it into something real that people can use. It starts with understanding what customers need and ends with launching a product that makes their lives easier. A product manager looks at every detail, from planning what the product will do to working with different teams to make it happen.

For example, when creating a new fitness app, the product manager decides on the most important features, like whether it's easy to use and bug-free. They also keep everyone on track, solve problems, and ensure that the product is the best it can be for both the company and the users.

Yet, There Are Challenges Along the Way

While getting into product management, the role comes with its own set of challenges:

• Influencing Tough Stakeholders: 

It can be tricky to convince senior team members to prioritize critical features. For example, a stakeholder may be more focused on revenue while you're pushing for a user-centric update.

• Building Presence in the Organization

Whether leading meetings or confidently sharing product updates, being visible and having a strong presence is important, this can be especially tough when you're starting out.

• Leading Technical Conversations

You don’t have to be an engineer, but you'll need to understand and discuss complex technical issues.

• Earning Respect

Ensuring your input is valued in key decisions requires credibility and confidence.

• Preparing for Presentations

Presenting critical product launches effectively can be a make-or-break moment.

• Saying No to Unreasonable Requests

Balancing customer needs with what's achievable is one of the hardest parts of the job.

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This feeling sucks!, I was in the exact same situation when I started as a PM 10 years ago. 

I struggled a lot.  The one thing I wanted at the time was for someone to guide me, help me find the right way of doing things, find the fundamentals of product management, and ANSWER ALL MY QUESTIONS.

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I didn’t have that support. As a result, it took me many years, heartbreaks, meltdowns, and failures to find my way and find the “real” formula to success.

But your journey doesn’t have to be so hard and painful. JAPM will clear all your queries of product management basics. 

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Now, imagine a scenario where:

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• You create and execute a long-term strategy that delivers business impact.

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• Your stakeholders, especially leaders, look up to you and respect your opinions because they consider them to be high-quality.

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• Everyone, including executives, perceives you as the “star” of the team.

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• You lead critical and tough conversations with confidence. Nothing catches you off guard or shakes your confidence.

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• Your peers, stakeholders, and internal customers have incredibly positive feedback about you.

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• You are the role model that other product managers drive inspiration from

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• You have proven that you are successful and in full control of your career.

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If this sounds like something you'd like to achieve, then you’re READY to start your learning journey with JAPM.

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The only difference? This time, you will learn in a structured, more practical way, dig deeper, and tick all the basics of product management. You will understand how real PMs tackle real-world situations. And you can apply all the learnings to your life almost immediately.

Different Product Management Roles You Should Explore

• Growth Product Manager

If you want to drive a product’s growth and increase its market presence, this role is an excellent fit for you. A Growth Product Manager focuses on expanding a product's user base and driving engagement. They strategize on increasing user acquisition, retention, and overall growth metrics. For instance, they might work on optimizing features to boost user engagement or run campaigns to attract new users.

• Technical Product Manager

If you have a solid technical background and want to bridge the gap between engineering and business, this role could be ideal for you. Technical Product Managers are experts in both technology and product management. They work closely with engineering teams to ensure that the technical aspects of the product align with business goals. For example, they might translate complex technical requirements into actionable development tasks or address technical debt.

• Data Product Manager

If you enjoy working with data to drive product strategies and improvements, this role is well-suited for you. Data Product Managers specialize in products that are heavily data-driven. They focus on leveraging data to inform product decisions, improve performance, and deliver insights. They might work on developing analytics tools or optimizing data processing systems.

Key Responsibilities of a Product Manager

• Conducts Research

Product Managers begin by thoroughly researching customer needs and market trends. This involves gathering user feedback, analyzing competitor products, and studying market data.

• Defines Roadmap, Product Requirements, and Success Metrics

They create a roadmap outlining the product’s development journey and define precise requirements. They also set success metrics to measure the product's performance and impact.

• Tests and Launches the Product

Product Managers oversee the testing phase to ensure the product meets quality standards. They also manage the product launch process, coordinating with various teams to successfully bring the product to market.

• Analyzes and Presents Results

After launch, they analyze the product’s performance using data and user feedback. They present these results to stakeholders, providing insights into how the product is performing and what improvements can be made.

You Got More Questions? We Got All the Answers 

I can understand if you still have more questions, and I will answer each of them!

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• How do I start with Product Managementr? 
• What are the Product management basics?
• What skills do I need to be a successful product manager? 
• What is the best way to obtain/improve and display these skills?
• This sounds good. But I need to learn how to stitch this with the real world.
• My company does things very differently from a typical product company. Will I still be able to be successful?

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I know (from experience) that there are a lot of questions and confusion every time you try to take control of your career and expedite your growth.

The best part is that you can attain the growth you want.

As long as you have a SOLID PLAN.

Without a good plan, you will make many big mistakes (like I did), get off track, and never reach the end goal of being a Great Product Manager.

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I say this after going through a lot of pain - without the right guidance and support, it is very difficult (maybe impossible) to make significant career progress!

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That’s why I’ve created a step-by-step guide:  Fundamentals of Product Management.

Let’s take a walk through it!

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COURSE FORMAT

JAPM’s Fundamentals of Product Management is a digital course. It includes 8 hours of pre-recorded videos. 

You can complete the entire Product Management Fundamentals course from the comfort of your couch or dining table, as long as you have a good Internet connection! This course covers product management's basic concepts, which are easy to grasp.

Our program is designed with digital product management's modern fundamentals in mind, so you can access it from anywhere through our private course portal. You’ll explore product management basics and understand the fundamental concept of product management in a way that fits your schedule. 

And you’ll never miss a beat: go at your own pace and complete the lessons on your terms, diving into product management fundamentals at your own convenience.

COURSE CURRICULUM

The course is divided into 4 major sections. 

Each section is further divided into sub-sections. For each sub-section, there are 1 or more videos. Each video is structured to give you concrete and actionable learning.

You can watch any video, and you will definitely learn something. This knowledge can then be directly applied to the real-world situations that you face as a product manager.

Here are more details about each of the modules:

Module 1: Essence of Product Management

Meaning of Product Management

In this module, I help you understand the real meaning of product management. While every company and person defines product management differently, the essence remains the same. To truly master product management, it’s crucial to grasp this essence. I cover multiple real-world examples to demonstrate that products and PMs who get the fundamentals of product management right always create world-class products. By exploring product management basics and fundamental concepts, you'll see how a deep understanding of product management fundamentals leads to exceptional results.

The Role of Product Managers

Then, I cover what PMs should focus on for product management. I also share the differences between the roles of a PM, EM, Designer, and Project Manager.

What Does Success Mean for PMs

In the final section of this module, I share a clear and actionable definition of success. Then, share a list of skills that are critical if you want to achieve the success you desire. I also share how different big tech companies (like Google, Meta, etc.) and startups define success differently. Then, share a step-by-step guide to help you take control of your career.

Module 2: How to Build Products

In this module, I help you understand the entire product lifecycle, which is divided into four phases.

Planning

This is where I define

1. Vision
2. Strategy
3. Roadmap

To clarify, I show you how I create all of these for a real-world product. Each sub-module has links to detailed documents with the Vision, Strategy, and Roadmap.

Alignment

In this section, I show you the tricks to: 

1. Identify
2. Communicate
3. Engage
4. Resolve Conflicts 
5. And more with critical stakeholders. 

We will identify the stakeholders who impact your success and learn how to communicate effectively with each one. We will wrap this section up with real-world examples of tough situations where effective communication is important in driving alignment.

Execution

This section introduces how PMs should partner with engineers to execute i.e. actually build the product that PMs envision in the planning phase. Execution is discussed in more detail in Module 3.

Measurement and improvement: 

Here, we talk about the importance of setting the right success metrics. We walk through a very detailed step-by-step process. We end the section by setting success metrics for two real-world examples (a social media app and a fitness app)

Module 3: Build High-Quality Software

SDLC:

We start this section by explaining the meaning of SDLC (software development lifecycle)

Waterfall

Then, we dive deep into understanding the oldest SDLC methodology - Waterfall.

Agile

In this section, we explain the real meaning of Agile and how it differs from waterfall.

Phases in SDLC

In this section, we explore the phases of SDLC (Planning, Designing, Implementing, Testing, and Maintaining) and provide a real-life example of how each step is performed.

Ceremonies

Each SDLC methodology has specific ceremonies (or meetings) that make it effective. We explain how each ceremony is structured, why it is important, and what Product Managers do in each ceremony.

Tricks to Succeed

In this section, we combine the various topics and share some common tricks and tips for understanding technology, SDLC, and, most importantly, working well with engineers.

Module 4: Career growth

In the final module, we share exact steps that you need to define success and how to create a plan to be able to be successful. Both the instructors share their personal stories on how they started their career, the mistakes they made, and the lessons they learned.

WHAT DOES LIFE LOOK LIKE AFTER TAKING THIS COURSE

More than 100 product managers have already taken the Product Management Fundamentals course.

SUPPORT & COMMUNITY

As part of the course, you will also have access to:

‍Private Product Management Community:

You’ll have access to an exclusive community of FOP students and alumni. This community helps to learn and grow together.

Online Webinars

We will have 3 webinars in the year dedicated to all FOP students and alumni. Where we get together and discuss challenges, wins, failures, and learnings. In addition, you will have free access to all webinars (open to all) throughout the year.

30-min 1:1 video call with the instructor‍

You can reach out to our instructors directly via the community, and setup a 1:1 call to ask questions or gain more clarity.

TIME COMMITMENT

How long does it take to complete the course?

The honest answer is, it depends on you and your current situation. Most of our students are able to finish in 2 weeks.

Others might take a few extra weeks to apply the principles in real life, see how it improves their career, and then continue the course. There is no rush and no right or wrong amount of time, because you have lifetime access to the program and all future updates! Remember, this isn't a "quick fix" by any means.

We recommend you set aside 2-3 hours per week to go through the program and implement the learnings to your real-world..

WHY YOU SHOULD BUY TODAY!

There has never been a better time to start learning product management the right way. 

Start today. Don’t wait another day. Starting now will:

• Allow you to take control of your career sooner
• Give you the knowledge and expertise to excel as a product manager
• Help you learn what differentiates a Great PM from an average PM, and how you can become GREAT.

If you delay, you’ll be stuck in the same place.

And 6 months from now, you’ll wish you had started today!

Don’t make the mistake of waiting to invest in yourself. 

Start today!

Don't take our word -- hear from existing students and alumni

WHO IS THIS FOR? (WHO IS THIS NOT FOR?)

This is for you if:

• You’re an experienced product manager who is Ambitious and wants to accelerate their career
• You’re a new product manager, and want to start creating an impact, build confidence, and stand out from the crowd
• You are a software engineer, product analyst, product designer, or data scientist who closely works with product managers, and wants to transition into the role. You want to understand the role and what it takes to be a great product manager

This is not for you if:

You want to transition into product management, but have not worked closely with product teams in the past.

JUSTANOTHERPM PROMISE

Product management is exciting, challenging, and rewarding. But only if you’re a master of it. Given the number of people who want to be product managers and the ever changing nature of the technology industry, it is NOT EASY to master product management.

In fact, it is extremely tough to do it without any guidance.

And this course is your chance to get the guidance you need to start making a difference and accelerating your career.

YOU HAVE A CHOICE…

You’ve got two choices: 

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You can KEEP TRYING to create a vague, with no product management basic and non-actionable career plan that “might” help you succeed in a few years.

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OR

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You could get access to an in-depth, detailed, and actionable step-by-step guide to mastering product management basics. By implementing the tricks immediately, you’ll start seeing drastic results in just a few weeks. 

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A Broader Picture: This guide covers product management basic concepts, helping you understand the fundamental concepts of product management and digital product management modern fundamentals. 

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Think about where you want your career to be in 12 to 24 months. 

Do you have a step-by-step plan for getting there?

Do you know the fundamental concepts of product management to stand out? 

Heck, do you even know what is possible in 12-24 months?

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If you’re serious about expediting your learning and your CAREER, then this course is going to be the key that unlocks your true potential as a product manager.

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Your product management success starts today!

Make the move, and I’ll see you in the course :)

Still Doubtful about the Product Management Course?

This Course is Too Expensive:

1. This course contains learnings worth 20 years of product management. 
2. The value you get from this course is at least 20X the $200 price you pay.
3. This course includes the dirty secrets that no one talks about online. 
4. You will not see any gurus sharing these strategies and tricks. And these tricks will accelerate your career like never before. 
5. Paying $200 for that outcome should be a no-brainer.

This Course is the Same as the 100 Other Options 

It is NOT. 

This is the only course on product management that dives into the deep end, and SHOWS you HOW it is done in the real world. 

There is no mumbo-jumbo talk, frameworks, or theories. There are only real-world, practical, actionable strategies that you can literally start applying the same day. 

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Everything you see in the course is extremely simple to understand and even simpler to apply to real life. And that is what makes this course different from every other online course.

What If The Learnings From The Course Don’t Make Sense To Me

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Then you pick up your phone and call me. 

All course participants have direct access to both instructors. 

We are available to answer questions in real time. 

And to explain anything that does not make sense.

We will create extra collateral and study material for you if needed.

Don’t believe us – ask our existing students, and they will tell you how often they talk to the instructors to get more clarity and ask questions.

Total Value the Course Provides You!

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By taking this course, you get huge benefits without the huge price tag.

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• Hiring a 1:1 mentor would cost $5000+ per year.

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• Attending conferences, webinars, and workshops would cost another $1000+ per year.

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• Buying other courses that provide no value would cost anywhere between $2000 and $5000

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But with Fundamentals of Product Management, you get EVERYTHING for under $200!

What Happens When I Buy JAPM’s Product Management Course

As soon as you buy, you will get three emails

1. Email 1

Welcoming you to the JAPM family. It will also include a link to join the community. 

2. Email 2

To inform you that have been added to course.:.com, the platform that hosts our course

3. Email 3

Will have the login details that will allow you to access the course.

Your Instructors

Meet Shirin and Sid, who made "Fundamentals of Product Management". They've worked in product management for over 20 years at big companies like Google, Zalando, OLX, Yelp, Zomato, and Snapdeal. 

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They are passionate product leaders who have helped thousands of product managers take control of their careers and make a real difference. 

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They know how to scale a simple idea to millions of users. They don't believe in theoretical learning. Throughout the course, they share the exact things they did when they were in tough situations and highlight what worked vs. what did not. 

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When you learn from them, you know you are getting strategies that have been tried and tested in the real world. 

CONTACT INFORMATION

Have more questions? You can email Sid or Shirin directly. Or reach out to us on Twitter.

WHAT ARE LEARNERS SAYING