Product managers:

1. Are you in conversations which keep going in circles, where no one agrees on anything, and everyone deflects ownership?
2. Does it often feel like your roadmap is dictated by the loudest voice or the highest designation in the room? Or do you find it challenging to come up with ideas that are both impactful and innovative?
3. Do you say "yes" just to be friendly, polite, and respectful, even when you know you should be saying "no"?
4. Do you struggle to create a clear picture of what career growth looks like for you? Do you feel lost about the steps you need to get there? And most importantly, do you find it challenging to measure career growth?
5. Do you struggle to show your thought process, ideas, and successes to your manager and leaders?

If you answered yes to even one question, THIS IS FOR YOU!

You are not alone. More than 70% of product managers go through these challenges. In fact, I faced all of these challenges when I started as a product manager.

But the good news is that you can overcome these challenges with the proper knowledge, expertise, and tools. And that is the most important reason we created this course.

Before we dive into the course, let me share a brief story of why and how this course came into being.

I started my product management career about 10 years ago in India. And this was right after my MBA from ISB Hyderabad. At that point, product management was new, fancy, and glamorous. As a result, everyone wanted to do it, but no one knew how to. And I was one of "them."

At that time, I was excited, but I was lost. I had too many questions, but no way to find answers. I read articles online, devoured product management books, and asked seniors to help me find the "best" way of doing product management. Unfortunately, the outcome was disheartening — either I got no answers or the answers I got were from PMs who worked with big tech companies (like Google, FB, etc.) that have tens of thousands of engineers, complex and advanced technology, dedicated design and research teams, and much much more. Hence, those answers did not apply to my situation. I worked in a small startupish company with a few hundred engineers, no research team, and one designer for 10 PMs.

Over the next 2-3 years, I felt frustrated, disappointed, and sad. I enjoyed product management. I wanted to create products that had long-lasting global impact. But I knew I wasn't doing any of that.

Fast forward to today. I am a successful leader. I lead large teams of product managers who create global products used by millions of users. I develop strategies for entire business units with revenue targets of hundreds of millions. I have built zero to one products. I have taken products from 1 to N.

The million-dollar question — what helped me get from a struggling product manager to a thriving product leader?

The answer — the right mindset.

A mindset that helped me understand that product management is about solving the users' problems while making money for the business. The mindset helped me realise that frameworks sound good only when read about them in books and articles, but they fail when you apply them in real life.

The journey was challenging. I learned a lot, but everything I learned was the hard way — either by doing and failing or by pure luck.

I want to change that. I want to help every product manager learn product management the right way, and that is why I started JustAnotherPM about three years ago. Through 300+ conversations with product managers, I realised that most product managers don't understand the basics and the fundamentals essential for succeeding as a PM in today's competitive world.

And that is why we're creating this course — to help product managers obtain the knowledge, tools, and systems to excel and thrive as product managers.

In this course, we will enhance your understanding of the job. More importantly, we will talk about tens of practical problems that we face as PMs and then show you exactly how to tackle them like a pro.

The entire course is full of actionable advice. Tricks that have been tested in the real world. No theory. No fluff.

Let's dive into the course:

Course Overview

This course has multiple facets:

1. 4-hour pre-recorded video: that covers the primary curriculum, which is divided into four main sections
2. A real-world case study: during the course, we will build a product from scratch and show you how to apply the fundamentals to real-world scenarios.
3. Extra resources and reading material: for every topic, we include 4-6 curated resources that are incredibly high quality and will help you deepen your learning about the topics of interest.
4. Bonus resources: with every purchase, you get extra resources with a total value of $400 for free. These resources will help you learn about all facets of product management, like case studies, interviews, challenging situations, etc.

Detailed curriculum

The course is broken into 4 major sections. Each section is broken into multiple topics as you can see below

1. Product management fundamental truths
2. Product lifecycle
3. Development lifecycle
4. Career growth

What you'll learn:

At the end of the course, we ensure that you will walk away with concrete learnings:

Clear understanding of what it takes to succeed as a PM. 

We will focus on clearly laying out what product management means, what PMs must (and should) do to be successful, and what success means for you.

Learn the end-to-end process of creating world-class products.

We'll focus on the entire product lifecycle. The case study helps you understand the essential steps to scale an idea to a product with real-world impact. Along the way, we'll highlight the biggest mistakes PMs make that prevent them from creating world-class products.

Know real-world tactics to build trust, credibility, and influence.

Whatever you do as a PM, the most important thing is to influence and align other stakeholders (even the tough ones.) In the course, we share processes and systems to make you a master of communication and influence. Apply them correctly, and you will be able to convince the toughest stakeholder with ease.

Understand what it means to develop software and products.

Learn how to work with engineers and build systems that make software development impactful and effective.

Break through the noise of technical jargon around agile.

Agile is an effective (and easy) process to build products at scale. Every product manager should understand it. However, many PMs do not understand the essence of it. Instead, they get intimidated by technical terms and certifications. We will help you break through the noise and understand what you need to do to use agile and be effective with your technical teams.

Take control of your career, create a path and actually achieve it.

Measuring success for product managers is very tough and often subjective. As a result, neither the managers nor the PMs know the best career path and how to get there. We will help you break through these vague guidelines and success criteria. We will show you what YOU should do to propel your career.

Who Should Enroll:

You should enrol if you:

• Are ambitious, want to be a Great PM, but don't know how to make it happen
• Are determined to create products that millions of users love
• Want to build trust, credibility, and influence in your team and company?

Why choose this course:

Practical and Tailored to Real-World Challenges

In this course, we won't focus on theoretical solutions or fancy frameworks. Instead, we will provide practical, actionable strategies that work in the real world. Everything we share is grounded in real-world scenarios. And are based on our real-life experiences and failures. We guarantee that the tricks outlined in this course will accelerate your career in no time.

Emotional Empowerment‍

Our product doesn't just focus on the technical aspects of product management; it also addresses the emotional aspects and challenges. We understand the frustration, anxiety, and self-doubt that can come with this role, and we provide advice that works in such situations.

Proven Track Record

With over 20+ years of experience in product management, our team has a proven track record of success. We've been in your shoes and have navigated the same challenges. Our insights are based on real-world experiences. We promise you this is the most valuable, impactful, and highest-ROI guide you can find.

Clear, Engaging Communication

‍Our content is not just informative; it's engaging and easy to understand. We will build a company and product together throughout the course. We will break complex ideas into easy, practical, and actionable advice. There is no jargon. No confusion. Only practical advice.

Results-Oriented

‍Ultimately, our product is focused on results. We're not interested in providing information; we want to see you succeed. Our strategies are geared towards helping you excel in your product management career, making it a worthwhile investment in your professional growth.

Extra resources

‍Not to forget, we are adding $400 worth of free resources to make your product management journey even more meaningful and impactful.

Still not convinced? Read this success story from our past learner:

"I was doubtful that the justanotherpm team could make such a dramatic impact in my career. But it completely transformed how I approach product management. Their content helped identify opportunities gave me the tactics to overcome them, and acquire the skills that eventually landed me a PM role at Google."

About the instructors

Meet Shirin and Sid, who made "Fundamentals of Product Management". Together, they've worked in product management for more than 20 years at big companies like Google, Zalando, OLX, Yelp, Zomato, and Snapdeal. They know how to take a simple idea and scale it to millions of users. They've helped over 500 product managers find their way. They don't just talk theory – they share the things they did and highlight the ones that did work. So when you learn from them, you get tips and tricks that have already worked in the real world. With their help, you're not just studying; you're getting ready to do great things.

"Fundamentals of Product Management" is the simplest yet the most effective step-by-step guide that will transform your product management career. It will help you understand what it takes to be an excellent PM and will help you get there in no time.

You want to make sure to take advantage of this.

This course has more learning than a full-time MBA and any other course.

Buy now and secure your seat.

What learners are saying