DOES THIS SOUND FAMILIAR?

• You work hard, put in crazy number of hours everyday, and yet you’re unable to create any business impact.
• You want to be a truly exceptional product manager, but have no idea how to make that happen.
• You’re sick of hearing advice that you need to do “stakeholder management” well, but don’t know what you’re doing wrong.
• You are creating an effective roadmap, with the right priority, yet no one seems to support your plan.
• You have great ideas, but you find it hard to get in front of critical stakeholders including leadership.
• You're trying to learn product management, but are tired with the repetitive, generic advice, and now need someone to SHOW you WHAT to do and HOW to do it the right way.

If this sounds familiar, keep reading -- I have a solution for you.

Have you tried learning product management on your own -- by watching videos, reading tweets, articles and "the best books on product management"?

Yet, you’re unsure 

• How to influence tough stakeholders. 
• How to be more visible and have a strong presence in the organisation. 
• How to lead technical conversations with confidence. 
• How to be heard and respected. 
• How to be well prepared for critical presentations. 
• How to confidently say NO to unreasonable requests. 
• How to become a GREAT PRODUCT MANAGER.

I know the feeling.

I was in the exact same situation when I started as a PM 10 years ago. 

I struggled a lot. 

The one thing that I wanted, that would help me at the time, was for someone to guide me, to help me find the right way of doing things, and to ANSWER ALL MY QUESTIONS.

But, I didn’t have that support. As a result, it took me a lot of years, heart breaks, meltdowns, and failures to find my way and uncover the “real” formula to success.

But your journey doesn’t have to be so hard and painful.

Now, imagine a scenario where:

• You create and execute long term strategy that delivers business impact.
• Your stakeholders, especially leaders, look up to you and respect your opinions because they consider them to be of high quality.
• You are perceived as the “star” of the team by everyone, including execs
• You lead critical and tough conversations with confidence. There is nothing that catches you off guard or shakes your confidence.
• Your peers, stakeholders, internal customers have extremely positive feedback about you
• You are the role model that other product managers drive inspiration from
• You have proven that you are successful, and that you are in full control of your career.

If this sounds like something you'd like to achieve, then you’re READY to start your learning journey.

The only difference? This time you will learn in a structured way. You will learn practically. You will understand how real PMs tackle real-world situations. And you will be able to apply all the learnings to your life almost immediately.

MORE QUESTIONS

I can understand if you still have more questions.

• How do I start? 
• What skills do I need to succeed? 
• What is the best way to obtain / improve and display these skills?
• This sounds good theoretically. But, I do not know how to translate this into the real-world.
• My company does things very differently from a typical product company. Will I still be able to be successful?

I know (from experience) that there are a lot of questions and confusion, every time you try to take control of your career and expedite your growth.

The best part is that you can attain the growth you want. As long as you have a SOLID PLAN.

Without a good plan, you will make big many many many mistakes (like I did), get off track, and might never reach the end goal – of being a Great Product Manager.

I say this after going through a lot of pain - without the right guidance and support, it is very difficult (maybe impossible) to make significant career progress!

That’s why I’ve created a step-by-step guide:  Fundamentals of Product Management.

COURSE FORMAT

Fundamentals of product management is a digital course. It includes 8 hours of pre-recorded videos.

You can complete the entire course from the comfort of your couch or kitchen table, as long as you have an Internet connection! The entire program is completely digital so you can access it from anywhere through our private course portal. And you'll never miss a beat: you can go at your own pace and do the lessons on your schedule.

COURSE CURRICULUM

The course is broken into 4 major sections. Each section is further broken down into sub sections. For each sub section, there are 1 or more videos. Each video is structured to give you a concrete and actionable learning.

So you can watch any video -- and you will definitely learn something that you can directly apply to the real-world situations that you face as a product manager.

Here are more details about each of the module:

Module 1: Essence of product management

Meaning of Product Management: In this module, I help you understand the real meaning of product management. While every company and person defines product management, the essence of product management is the same. And unless you know what it is, you will not be able to master it. I cover multiple real-world examples to show you that products and PMs who get  essence right always create world class products.

The role of product managers: then, I cover what things PMs should focus on to do product management well. I also share difference in the role of a PM, EM, Designer, and Project Manager.

What does success mean for PMs: in the final section of this module, I share a clear and actionable definition of success. And then share a list of skills that are critical if you want to achieve the success you desire. I also share how different big tech companies (like Google, Meta, etc.) and startups define success differently. And then share a step-by-step guide to help you take control of your career.

Module 2: How to build products

In this module, I help you understand the entire product lifecycle, which is broken down into 4 phases.

Planning: This is where I define Vision, Strategy, and Roadmap. To make it clearer, I show you how I create all of these for a real-world product. Each sub-module has links to detailed documents with the Vision, Strategy, and the Roadmap.

Alignment: In this section, I show you the tricks to Identify, Communicate, Engage, Resolve Conflicts with critical stakeholders. We will dive deep into identifying those stakeholders that impact your success, and then learn the tricks to effectively communicate with each of them. We wrap this section up with some real-world examples of tough situations where effective communication plays an important role in drivig alignment.

Execution: this section introduces how PMs should partner with engineers to execute i.e. actually build the product that PMs envision in the planning phase. Execution is discussed in more detail in Module 3.

Measurement and improving: here we talk about the importance of setting the right success metrics. We walk through a very detailed step-by-step process. We end the section with setting success metrics for two real world examples (a social media app and a fitness app)

Module 3: Build high quality software

SDLC: we start this section by explaining the meaning fo SDLC (software development lifecycle)

Waterfall: then we dive deep into understanding the oldest SDLC methodology - Waterfall

Agile: in this section, we show you how to understand the real meaning of Agile, and how is it different than waterfall.

Phases in SDLC: in this section, we dive deep into the phasees of SDLC (Planning, Designing, Implementing, Testing, Maintainence) and show you through a real-life example of how each step is done.

Ceremonies: Each SDLC methodology has specific ceremonies (or meetings) that make it effective. We explain how each ceremony is structured, why is it important, and what do Product Managers do in each of the ceremony.

Tricks to succeed: In this section, we bring it all together and share some common tricks and tips to understand technology, SDLC, and most impotantly to work well with engineers.

Module 4: Career growth

In the final module, we share exact steps that you need to define success and how to create a plan to be able to be successful. Both the instructors share their personal stories on how they started their career, the mistakes they made, and the lessons they learned.

WHAT DOES LIFE LOOK LIKE AFTER TAKING THIS COURSE

More than 100 product managers have already taken the course. And all of them say the same things

SUPPORT & COMMUNITY

As part of the course, you will also have access to:

‍Private Product Management Community:

You’ll have access to an exclusive community of FOP students and alumni. This community helps to learn and grow together.

Online Webinars

We will have 3 webinars in the year dedicated to all FOP students and alumni. Where we get together and discuss challenges, wins, failures, and learnings. In addition, you will have free access to all webinars (open to all) throughout the year.

30-min 1:1 video call with the instructor‍

You can reach out to our instructors directly via the community, and setup a 1:1 call to ask questions or gain more clarity.

TIME COMMITMENT

How long does it take to complete the course?

The honest answer is, it depends on you and your current situation. Most of our students are able to finish in 2 weeks.

Others might take a few extra weeks to apply the principles in real life, see how it improves their career, and then continue the course. There is no rush and no right or wrong amount of time, because you have lifetime access to the program and all future updates! Remember, this isn't a "quick fix" by any means.

We recommend you set aside 2-3 hours per week to go through the program and implement the learnings to your real-world..

WHY YOU SHOULD BUY TODAY!

There has never been a better time to start learning product management the right way. 

Start today. Don’t wait another day. Starting now will:

• Allow you to take control of your career sooner
• Give you the knowledge and expertise to excel as a product manager
• Help you learn what differentiates a Great PM from an average PM, and how you can become GREAT.

If you delay, you’ll be stuck in the same place.

And 6 months from now, you’ll wish you had started today!

Don’t make the mistake of waiting to invest in yourself. 

Start today!

Don't take our word -- hear from existing students and alumni

WHO IS THIS FOR? (WHO IS THIS NOT FOR?)

This is for you if:

• You’re an experienced product manager who is Ambitious and wants to accelerate their career
• You’re a new product manager, and want to start creating an impact, build confidence, and stand out from the crowd
• You are a software engineer, product analyst, product designer, or data scientist who closely works with product managers, and wants to transition into the role. You want to understand the role and what it takes to be a great product manager

This is not for you if:

You want to transition into product management, but have not worked closely with product teams in the past.

JUSTANOTHERPM PROMISE

Product management is exciting, challenging, and rewarding. But only if you’re a master of it. Given the number of people who want to be product managers and the ever changing nature of the technology industry, it is NOT EASY to master product management.

In fact, it is extremely tough to do it without any guidance.

And this course is your chance to get the guidance you need to start making a difference and accelerating your career.

YOU HAVE A CHOICE…

You’ve got two choices

You can KEEP TRYING on your own to create a vague, non-actionable career plan that “might” help you succeed in a few years.

OR

You could get access to an in-depth, detailed, and actionable STEP BY STEP GUIDE, implement the tricks immediately, and start seeing drastic results only in a few weeks.

Think about where you want your career to be in 12 to 24 months. 

Do you have a step by step plan to get there?

Heck, do you even know what is possible in 12-24 months?

If you’re serious about expediting your learning and your CAREER, then this course is going to be the key that unlocks your true potential as a product manager.

Your product management success starts today!

I’ll see you in the course 🙂

STILL DOUBTFUL?

This course is too expensive:

1. This course contains learnings worth 20 years of product management. The value you get from this course is at least 20X the $150 price that you pay for it.
2. This course contains the dirty secrets that no one talks about online. You will not see any gurus sharing these strategies and tricks. And these tricks will accelerate your career like never before. Paying $150 for that outcome should be a no brainer

This course is same as the 100 other options 

It is NOT. 

This is the only course on product management that dives into the deep end, and SHOWS you HOW it is done in the real world. 

There is no mumbo jumbo talk, no frameworks, no theories. There is only REAL-WORLD, PRACTICAL, ACTIONABLE strategies, that you can literally start applying the same day. 

Everything you see in the course is extremely simple to understand and even simpler to apply to real life. And that is what makes this course different from every other course you see online.

What if the learnings from the course don’t make sense to me

Then you pick up your phone and call me. 

All course participants have direct access to both instructors. We are available to answer questions real time. And to explain anything that does not make sense.

We will create extra collateral and study material for you if you feel the need.

Don’t believe us – ask our existing students, and they will tell you how often they talk to the instructors to get more clarity and ask questions.

TOTAL VALUE (THIS COURSE PROVIDES YOU)

By taking this course, you get huge benefits without the huge price tag.

• Hiring a 1:1 mentor would cost $5000+ per year
• Attending conferences, webinars, workshops would cost another $1000+ per year
• Buying other courses that provide no value would cost anywhere between $2000 and $5000

But with Fundamentals of Product Management, you get EVERYTHING for under $200!

WHAT HAPPENS WHEN I BUY?

As soon as you buy, you will get three emails

1. Email 1: welcoming you to the JAPM family. It will also include a link to join the community. 
2. Email 2:  to inform you that have been added to course.:.com, the platform that hosts our course
3. Email 3: will have the login details that will allow you to access the course.

YOUR INSTRUCTORS

Meet Shirin and Sid, who made "Fundamentals of Product Management". Together, they've worked in product management for more than 20 years at big companies like Google, Zalando, OLX, Yelp, Zomato, and Snapdeal. 

They are passionate product leaders who have helped thousands of product managers take control of their career and create a real different. 

They know how to take a simple idea and scale it to millions of users. They don't believe in theoretical learning. Throughout the course, they share the exact things they did when they were in tough situations. And they highlight what worked vs what did not. 

When you learn from them, you know you are getting strategies that have been tried and tested in the real-world. 

CONTACT INFORMATION

Have more questions? You can email Sid or Shirin directly. Or reach out to us on Twitter.

WHAT ARE LEARNERS SAYING