STOP PROMPTING, START BUILDING: Write your first AI PRD

The Prompt Pitfall: Why You're Stuck Building Demos, That Don't Work

You’ve tried it: you write a detailed, seemingly perfect prompt into an AI coding tool, expecting a working prototype or a production feature... and you end up with a beautiful, non-scalable design that breaks the second you change the input.

A prompt is not a product specification. It lacks the critical structure, constraints, and success metrics that define a viable business solution. You realize quickly that building an AI product is far more complex than a few clicks.

If you want to move from frustrating experiments to consistent, measurable progress, this masterclass is for you.

What We Will Build Together

In this focused, practical session, we will break down the illusion of "vibe coding" and give you the blueprint for genuine product development in the age of AI.

1. The Product Manager's Blind Spot

We’ll help you quickly identify the knowledge gaps that simple prompting tools hide. You’ll understand the 5 critical, non-obvious decisions (related to data, testing, and deployment) that you must make, and why basic knowledge is a dead end for production features.

2. The PRD vs. Prompt Mindset

Stop wasting time writing perfect prompts. We will show you precisely why a traditional prompt is useless for product development, and how to shift your mindset to structuring an AI-First PRD that acts as the necessary contract for your entire technical team and the AI coding tool itself.

3. Live Teardown: Walking Through a Production AI-First PRD

The core of the masterclass. We will understand the process to create a a real-world AI Product Requirements Document, and then understand why it works. You will walk through the exact structure, constraints, model performance metrics, and build stages required to ensure the product is useful and leads to real, traceable progress.

Who Should Attend?

• Product Managers tired of seeing AI demos that never ship.
• Founders and innovators looking to move their AI idea from concept to revenue.
• Engineers who need clearer specifications for building stable AI-powered features.

Instructor

Sid Arora has spent 13+ years building products, breaking products, and fixing the messy parts in between. For the last 2 years, he has been working specifically on AI product management at Yelp in London, where he prototypes features with the same workflows he teaches.

He has led product teams at companies like Zomato, Snapdeal, and Games24x7, and now runs JustAnotherPM (JAPM), a community where PMs learn practical skills that actually hold up in real work. This masterclass is built from the exact methods Sid uses daily.

Sign up. Stop prompting. Start building.