Is this you?

• The "Web2" PM: You’re an experienced Product Manager, but you feel the industry shifting under your feet. You know AI is the future, but terms like RAG, LLMs, and embeddings still feel like "magic" rather than tools you can wield.
• The Aspiring AI Builder: You have ideas for AI products, but you’re stuck in "tutorial hell." You’ve read the articles and watched the videos, but you haven't actually shipped anything tangible that proves your expertise.
• The Non-Technical Visionary: You want to lead AI initiatives, but you’re afraid you’re not "technical enough." You think you need to be a Data Scientist to be an AI PM (Hint: You don’t).

Meet Your Instructor, Sid

Sid Arora is a product leader with 13+ years of experience in product management and 5 years in AI product management. ‍

He has worked with companies like Zomato, Snapdeal, Games24x7, and more. He is currently an AI Product Leader at Yelp, where he has launched AI products used by hundreds of thousands of users.

Sid focuses on sharing his learnings in a simple and practical way, that helps everyone relate learnings to the real-world. In his own words, "If I haven't done it, I won't teach it."

If you want to learn AI PM from someone who is doing this right now, inside a real AI team, this is where you do it.

The Hard Truth: The "Old Way" of Product Management is Dying

If you’re feeling anxious about your career right now, you aren't alone. Here are the challenges most PMs are facing today:

1. AI Is Now Part of Every Product Conversation. But Most PMs Don't Understand the Fundamentals

Teams are discussing LLMs, prompts, embeddings, RAG pipelines, and evaluation methods in every planning meeting.

Most PMs nod along… without actually grasping what any of it means.

2. Products Are Becoming AI-First. But PMs Are Still Think Like Traditional PMs

AI products behave differently. Hence, AI PMs need to think differently. Be it PRDs, solution design, testing, or launching, earlier mental models of product management will not work in this new world.

3. PMs Are Expected To "Build With AI." But Don't Have a Structured Way to do it.

AI PMs are expected to build quick prototypes or validate AI ideas. But without knowing the right tools to use, methodologies and frameworks to follow, PMs are stuck at writing prompts and building prototypes that no one uses.

4. AI Products Break Easily. And Most PMs Don't Know How To Evaluate or Improve Them

AI has failure modes, hallucinations, reliability issues, latency issues, and behavior drift. Most PMs don’t know the reasons why an AI product is not behaving the way it should More importantly, they don't know how to measure what is "good enough" for an AI products. As a result, they struggle to improve their product.

That leads to poor product decisions.

5. With so Much Noise, it is Hard to Learn The Right Way to Build AI Products

Everywhere you look, AI advice is fragmented: YouTube teaches prompting. Blogs teach ML concepts. Tools teach UI tricks.

But none of them connect into a real, production-ready workflow.

If these are the gaps you also have been feeling in your work, this program fills them step by step.

The 3 Biggest Mistakes PMs Make When Trying to Pivot to AI

Mistake #1: Treating AI like "Magic" instead of "Engineering"

‍Most PMs think AI is a black box they can't touch. They wait for engineers to tell them what's possible.

‍The Fix: We tear down the "magic." You will learn the building blocks (LLMs, RAG, Embeddings) so you can debate trade-offs with your engineering lead confidently.

Mistake #2: Learning Theory without Shipping

‍Watching a video about swimming won’t save you from drowning. Reading about AI won’t make you an AI PM.

‍The Fix: This is a Builder's Journey. You won't just analyze products; you will build a functional MVP, connect APIs, and launch it publicly.

Mistake #3: Adding AI to Everything (The "Hype" Trap)

‍Amateur PMs sprinkle AI on every problem. Great AI PMs know when not to use it.

‍The Fix: We teach you the frameworks to distinguish between "High Leverage" AI opportunities and useless gimmicks.

Here's Everything Included

Inside AI PM Accelerator, you are getting a complete, end-to-end system that takes you from understanding AI at a conceptual level → to building → evaluating → launching a real working AI product.

It’s a builder’s journey with structure, clarity, and hands-on guidance at every step. Here’s everything included.

The Complete 8-Module Curriculum

This is an 8-week live cohort. You get 2 Live Sessions every week where we dive deep into core learnings and work together on that week's build activities.

Phase 1: The Foundation

• Week 1: What is AI Product Management? The day-to-day reality of the role and how it differs from traditional PM.
• Week 2: Fundamentals of AI Products. Demystify how modern AI products actually work. We will break down core concepts, such as LLMs, RAG, and embeddings, using real examples to show how each piece fits together. By the end, “AI” will stop feeling like magic and start making complete sense.
• Week 3: Does this really need AI? Not every problem needs AI. Great PMs know when it adds real leverage and when it’s just hype. In this module, you will learn how to spot problems that truly benefit from AI, study how real products like ChatGPT and Grammarly are built, and use simple frameworks to decide whether AI will create value or complexity.

Phase 2: The Deconstruction

• Week 4: Deconstructing Real AI Products. This is where you stop reading about AI PMs and start thinking like one. You will take apart real AI products such as ChatGPT, Notion AI, and Grammarly, and one product I personally built for you, to see exactly how they work from data to model to user experience. I will walk you through every AI tool and coding platform I used to build it, so you can understand the full stack and prepare to design your own product next.

Phase 3: The Build (Creation Mode)

• Module 5: Designing the Product (The AI PRD). Before you build, you need clarity. And that’s harder than it looks. In this module, you will learn how to write an AI Product Requirements Document (PRD) that captures the problem, user flow, data, model logic, and stack decisions. Unlike traditional PRDs, this one talks about uncertainty, because in AI, many pieces are still unknown. You will learn how to define just enough and break the scope down to ensure you can test each critical part of the product before you build more complexity on top of it.
• Module 6: Building an AI MVP. This is where your idea becomes real. You will take your AI PRD and turn it into a working MVP: connecting APIs, building the core user flow, and testing your model end to end. Along the way, you will learn how to manage an AI build sprint, make quick trade-offs, and prepare to ship a functional AI product without getting lost in the jargon. ‍
• Week 7: Evaluating, testing, and improving your product. Now that your MVP works, it’s time to make it work well. You will learn how to evaluate your AI product using real feedback, refine your model and UX for reliability, and communicate limitations clearly. By the end, your product will feel polished, consistent, and ready to demo with confidence.

Phase 4: The Launch

• Module 8: Demo, Launch, & Go Public. This is where you take your product from finished to launched. You will learn how to package, position, and share your AI product publicly, from setting up a landing page to writing your launch story and demoing it live. By the end, you will not only have built an AI app, but shipped it like a real founder ready to take it to market.

Live Cohort Experience

This is a live cohort course, where the instructor will have 2 live sessions every weekend. In these sessions, he will discuss the core learnings from the week with the students, and the group will work together on the activities planned for the week.

Templates, Tools & Resources Included

Along with the full curriculum, you will also receive:

• AI-first PRD templates
• AI Prompts to validate AI ideas
• AI prompt set to write the perfect AI PRD
• Scoping templates
• Evaluation checklists
• Product teardown notes
• Model testing frameworks
• MVP flow blueprints
• Tool walkthroughs
• AI prompts to build a testing and eval set

In general, you will get everything you need to go from “AI confused” → “AI capable” → “AI PM ready.”

Bonuses

To make sure you have every advantage in becoming an AI-ready product manager, you are getting these exclusive bonuses at no extra cost.

Each of these alone could have been a paid product, but you are getting them all included with your enrollment.

BONUS #1: Lifetime Access to the AI PM Community ($300 Value)

Stay connected with PMs building AI products, get feedback anytime, and learn continuously with a community that grows with you.

BONUS #2: Guest Lectures From AI PMs at Meta, Amazon & Netflix ($1,000 Value)

Hear directly from AI PMs inside top tech companies and learn how they scope, build, and ship real AI products.

BONUS #3: Lifetime Access to Masterclass Recordings ($500 Value)

Rewatch every masterclass forever, refresh your skills anytime, and use the recordings as an on-demand AI PM library.

Total Bonus Value $1,800 Included Free With Your Enrollment.

The JAPM Promise

At JAPM, we believe every Product Manager deserves the clarity, confidence, and capability to build in an AI-first world without feeling overwhelmed, behind, or dependent on scattered tutorials.

Our promise is simple:

If you show up, put in the work, and follow the system inside the AI PM Accelerator, you will walk away with the mindset, skill set, and proof of work of an AI Product Manager, even if AI feels confusing right now.

You will never guess how AI works again.
You will never feel lost in technical discussions.
You will never struggle to explain how an AI feature should behave.

You will think, work, and build like an AI-first Product Manager, and you will have a real shipped AI product to prove it.

THIS IS YOUR MOMENT: You Can Stay Where You Are, Or You Can Evolve.

AI isn’t “the future” anymore.

It’s already reshaping how products are built, how decisions are made, and what teams expect from Product Managers.

And here’s the truth:

PMs who understand AI will lead the next decade of product. PMs who don’t… will get left behind by those who do.

But it doesn’t have to be that way. With AI Product Management, you are building the capability that defines modern product leadership:

• Clarity on how AI actually works
• Confidence in AI-first decision making
• The ability to design AI-first features
• The power to build a functional AI MVP
• And public proof that you can ship in an AI-first world

Most PMs will keep watching tutorials.
Most PMs will keep collecting buzzwords.
Most PMs will keep meaning to learn AI but never build anything.

You’re not most PMs.

You are here because you want to work at the level the industry is moving toward, not the level it’s moving away from.

The opportunity in front of you is simple:

Learn the skill stack that sets PMs apart, gain a real portfolio project, and walk into every conversation with the confidence of someone who truly understands AI.

You have two choices:

Keep waiting for things to make sense.
Or build the version of yourself who can lead in the AI era.

We built this program so you can choose the second.

And you should because the PMs who take action now are the ones companies will look at next.

Frequently Asked Questions

Do I need any technical or coding background?

No, everything is taught for non-technical PMs, and you’ll build your MVP using simple tools and guided workflows.

How much time do I need each week?

The program fits a full-time PM schedule with focused weekend sessions and small weekly tasks you can complete easily. The live sessions will be 3-4 hours per week. You will need an additional 2-4 hours per week to review the learnings and create your own product.

Will this really impact my career?

Yes, you walk away with AI clarity, a real MVP, and the exact skill stack companies expect from modern PMs, giving you an edge immediately.

I’m a total beginner to AI. Is this for me?

‍Yes. We start from the fundamentals in Module 1. By Module 8, you'll be miles ahead of the average PM

Contact

Have more questions? You can email Sid directly. Or reach out to us on Twitter