Product Growth

Starbucks found a way to earn billions before serving a single cup. This case study breaks down the overlooked feature powering their most profitable behavioural loop.

Snapchat invented Stories, but Instagram made them go viral. This product case study breaks down the product moves that turned a copy into a global habit.

The tech industry promises growth, impact, and wealth. But for many mid-career PMs, it gives stress, instability, and exhaustion. Let's talk about why burnout is so common and how you can overcome it.

Reddit’s AI feature could have broken the platform. Instead, it made it better. Here’s how Reddit pulled it off, and what PMs like us can learn.

Bluetooth headsets used to be dorky and uncool. But Apple flipped the script with AirPods. Just great design and a simplified experience.

LinkedIn’s green “Open to Work” badge helped job seekers get noticed but made some feel desperate or judged. Here's how LinkedIn overcame it.

DeepSeek R1 is shaking up the AI world. It’s free, open-source, and rivals top models like ChatGPT. While it’s not perfect, it’s forcing big tech to rethink the future of AI. The game is changing.... fast.

Explore the world of Product-Led Growth (PLG) and learn how this strategy can drive success for your business. Dive into PLG benefits, implementation, and real-life case studies.